In 2019 Jessica (a busy full-time consultant and mom) was looking for a way to better organize her day. After lots of research, she hacked together a daily planning flow that combined zen meditation, a handwritten plan, and micro activities to stay connected to her goals. The process immediately increased her clarity and sense of purpose, but required either carrying around a heavy notebook or relying on an uneditable photo.

A few months later, during a rare day off, lightning struck – why not recreate the process in a portable mobile app? In her spare time Jessica began wireframing, then prototyping, and then prototyping some more.

Folks took interest. Friends, colleagues, and strangers shared how they organized their days (outside of work and grocery lists). They rattled off the seemingly endless list of apps and planners and techniques they’d tried, then dropped. Nothing was sustainable – solutions were either too narrow, too rigid, or too cumbersome to use.

After seeing the early prototypes, almost everyone then asked how they could help bring Todayist to life so they could use it. Then 2020 arrived… and we all know what happened from there. The need for Todayist was even stronger.

With creative bootstrapping, an unswerving north star, lots of elbow grease, and support from a phenomenal circle of thought partners, strategic advisors, and early UX testers, the first chapter of Todayist launched in December 2020.